Taiwanese Bubble’s Tea Entry in London

Bubble tea is Taiwanese national drink. We can find a bubble tea store in London called Bubbleology. It is interesting that the founder, Assad Khan, is British. 

                  (Source: http://focustaiwan.tw/ShowNews/WebNews_Detail.aspx?         Type=aALL&ID=201104240005)

Assad Khan tried bubble tea in New York for the first time when he was a banker, and immediately got hooked. When he went back to London, he kept looking for bubble tea, but none of the bubble tea stores are authentic in London. Later, he decided to establish one not only because of his preference, but also his belief that Londoners would love bubble tea if New Yorkers were crazy about it.

According to the founder, the entire concept of Bubbleology is a vibrant, creative and experimental brand. He also creates an atmosphere of a scientist lab in the store on the website, showing that “making the perfect cup of bubble tea is an exact science – as you have to cook the tapioca and brew the tea to just the right degree to make the ultimate cup.”  

(Source: http://londonorca.blogspot.com/2012/01/restaurant-review-bubbleology-soho.html)

In addition, most of the ingredients in Bubbleology are from Taiwan. Assad Khan hopes that the tea there can be as authentic as Taiwanese bubble tea. Furthermore, “the equipmentand accessories, such as glass cups, wide straws to handle the tapiocaballs, shakers and cup-sealing machines are all imported from Taiwan, too.”

Initially, Assad Khan expected to sell 250 cups of bubble tea a day. However, the actual sales number turned out to be double of his expectation. He has already opened a new outlet in a department store in London. Next step, he will plan to expand to the whole European market.

It is very interesting to see Taiwanese bubble tea is presented in western country with different packages but authentic elements. In Taiwan, people view bubble tea as a very common drink, but it seems like the bubble tea Assad Khan presents shows a fun and high-end image.

Sources:

http://www.pinch-magazine.com/2012/01/international-food-trend-bubbleology-interview/

http://focustaiwan.tw/ShowNews/WebNews_Detail.aspx?Type=aALL&ID=201104240005